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A few years back, marketing products and services consisted of verbal campaigns, printed brochures and some TV ads, but now the marketing game is different. &nbsp;Today, most people surf on the internet not to read, but to&nbsp;watch, so dry long marketing tags or content&nbsp;will not be helping your company’s digital marketing, it will just bore your customers. &nbsp;<img src="/uploads/6028987206ca1e359d1cc3b1_Animator_57803e8639.png" alt="6028987206ca1e359d1cc3b1_Animator.png" srcset="/uploads/thumbnail_6028987206ca1e359d1cc3b1_Animator_57803e8639.png 245w,/uploads/small_6028987206ca1e359d1cc3b1_Animator_57803e8639.png 500w," sizes="100vw">&nbsp;For the record, a well-executed marketing video animation has the capability to attract&nbsp;<a href="https://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic">300% more audience</a>, increase your overall&nbsp;<a href="https://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic">site traffic by 157%</a>, and give your business a&nbsp;<a href="https://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic">conversion boost of +80%</a>. &nbsp;So be it a start-up business or an established one, if you aren’t using video animations for your company, you are missing out on a lot. Not to mention, its importance will only increase with time; it’s simply the future of marketing.&nbsp;Today’s question - how do I find a video animation production studio that will deliver my company’s results ASAP, exactly how I want them and within a reasonable budget?&nbsp;&nbsp;<h2>Tips For Hiring An Animation Company</h2>&nbsp;<ul><li>Ask for a Portfolio</li></ul>&nbsp;A portfolio reflects the quality of work offered by an animation company. Looking through a&nbsp;<a href="http://themotiondot.com/portfolio">portfolio of videos</a> will give you an idea about the quality of work they offer. &nbsp;Now: &nbsp;<ul><li>Check whether their previous work fits well with your brand’s needs.</li><li>Is their work accompanied by a good story, description and motive?</li><li>Check the quality of animation. You don’t need to look at it through the eyes of a professional, just analyze how smooth &amp; dynamic the video flows.</li><li>Spot animations of various styles - 2D, 3D, motion graphics, visual effects, explainer videos &amp; more - showcasing their ability to adapt to your every need.</li><li>Make sure each of the animation production company’s videos feels unique and tailor-made to match each client they’ve worked with.</li></ul>&nbsp;&nbsp;<figure class="media"><oembed url="https://vimeo.com/926003627?share=copy"></oembed></figure> &nbsp;<ul><li>Check Out Their Project Completion Rate</li></ul> Another good way to find a good&nbsp;<a href="http://themotiondot.com">video animation studio</a> is analyzing the number of projects they’ve put out.&nbsp;Experience is essential when it comes to choosing a partner for your media. To choose a professional animation studio that can complete your wants and needs, you need to seek out their experience in the field using their projects.&nbsp;A wide selection of videos on display shows that a company is more experienced than one who has only created a few videos within the same tenure. Also, look out for project diversity&nbsp;- make sure their portfolio spans out over different categories, and their clients&nbsp;- over different niches. &nbsp;<ul><li>Look For Good Customer Service And Communication</li></ul>&nbsp;There are lots of animation studios making promises of delivering high-quality productions at seemingly unbelievable, affordable prices. However, in many cases, they compromise on client communication, a critical aspect of the process.&nbsp;First of all, to create an excellent animated video, an animation company must fully understand what vision the client has in mind. Before you get to the stage where you sign a contract with an animation studio, you will already figure out if a company is able to promptly respond to your queries.&nbsp;<a href="http://themotiondot.com">Our animation studio</a> focuses on understanding your user’s goals, business objectives and functional requirements before we even begin work on each and every project. We believe conducting extensive research and collaborating with your team is absolutely essential for a successful partnership.&nbsp;<figure class="media"><oembed url="https://vimeo.com/905019743?share=copy"></oembed></figure> &nbsp;<ul><li>Contact The Studio With A Short Message And See How They Respond</li></ul>It’s action time! Achieving contact involves initiating direct communication with the animation studio to assess their responsiveness and willingness to engage with potential clients. &nbsp;When you contact the animation studio, pay attention to several key factors:&nbsp;<ul><li>Responsiveness: Observe how quickly the studio responds to your message. A prompt response is an indicator of their efficiency and commitment to their clients.</li><li>Engagement: Evaluate the quality of their response. Are they asking relevant questions and showing genuine interest in your project's needs and goals? A studio that is engaged in understanding your requirements is more likely to deliver a personalized and successful project.</li><li>Communication Skills: Assess the professionalism and clarity of their communication. Effective communication is crucial throughout the animation production process, so it's important to gauge their ability to convey ideas and information.</li></ul>&nbsp;By reaching out to your potential video animation partner and analyzing their response, you can make an informed decision on your collaboration. You can&nbsp;<a href="http://themotiondot.com/contact">contact us here</a> (😉)! &nbsp;<ul style="list-style-type:disc;"><li>Assess Their Technical Expertise &nbsp;</li></ul>Another&nbsp;very&nbsp;important step — evaluating the technical proficiency of an animation studio. You’ve gotta make sure they can deliver animations that meet your quality standards. Here's how you can go about assessing their technical expertise: &nbsp;<ul><li>Software and Tools: Inquire about the software and tools the animation company uses. Are they up to date with industry-standard animation software like Adobe After Effects, Maya, or Blender? (well,&nbsp;unless they’ve been living under a rock, they are indeed up to date).</li><li>Resolution and Quality: Discuss the resolution and quality of the animations they produce. High-definition (HD) or even 4K animations may be necessary for your online and offline needs, depending on your marketing channels. Assess whether the studio can meet your requirements.</li><li>Scalability: Assess whether the studio can scale their operations according to your needs. If you require a large volume of animations or have tight deadlines, the studio should have the resources and expertise to accommodate your requirements.</li><li>Just Give Them A Call</li></ul>&nbsp;<figure class="media"><oembed url="https://vimeo.com/905015586?share=copy"></oembed></figure>&nbsp;Basically,&nbsp;<a href="http://themotiondot.com/contact">just do it</a>.&nbsp;After you do, ask yourself this: Does the person you spoke to seem to have a deep understanding of video creation and storyboarding in general? &nbsp;Do they seem like someone who’s asking the right questions and are actually interested in researching and working alongside your team for the perfect thought-out project? &nbsp;Someone with a genuine curiosity in your business and in animation? &nbsp;Great video animation studios start their video making process with lots of messaging, analysis and understanding on how to craft a strong story for the clients’ audience. There are a lot of animation companies out there who are decent at animating but poor at the front end part of the process. Thankfully,&nbsp;<a href="http://themotiondot.com">The MotionDot</a> is great at both, and that’s not us speaking, but&nbsp;<a href="http://themotiondot.com/portfolio">our clients</a>!&nbsp;That’s a wrap. &nbsp;The fact is, in the business world, video animations and explainer videos have become a very important marketing and communication tool. &nbsp;According to a survey by HubSpot, 87% of respondents said that product/service explainer videos helped them make a buying decision. So, it’s no wonder why this type of content is so popular with businesses from diverse backgrounds and niches. &nbsp;If you happened to like our work, then&nbsp;<a href="http://themotiondot.com/contact">contact us</a>. Our team would love to brainstorm creative ideas for your next animated video project.&nbsp;

87% agree: Motion graphics animations drove buying decisions for their business. Here's tips for selecting THE best service for your business...

THE Best Motion Graphics Company for your Business (2024)