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<h1>What’s an Explainer Video Anyway?</h1>&nbsp;Explainer videos are exactly what they sound like — short, punchy videos that help people quickly understand what your product or service is all about.They’re usually animated, but they can also include live-action footage, voiceovers, music, and graphics. Most businesses use them for marketing, onboarding new users, pitching an idea, or showing off a new product in a way that sticks.Simple idea. Big impact. &nbsp;&nbsp;<h2>So… How Much Does an Explainer Video Cost?</h2>Honestly? It depends.The price of an explainer video is based on a few key things:&nbsp;<h3>1. Video Length</h3>Most explainer videos run between 30 seconds and 2 minutes.<ul><li>Shorter = more affordable.</li><li>Longer = more time, more production work, higher cost.</li></ul>&nbsp;<h3>2. Animation Style</h3>Not all animation is created equal:<ul><li>2D Animation — Great for most brands. Budget-friendly and super flexible.</li><li>3D Animation — Looks amazing but definitely comes with a higher price tag.</li><li>Whiteboard Animation — Simple, clean, and one of the most cost-effective styles.</li></ul>&nbsp;<h3>3. Project Complexity</h3>Custom illustrations? Detailed character animation? Crazy visual effects? These all require extra time and resources — so expect to pay more for a highly detailed video.&nbsp;<h3>4. Extras (Script, Voiceover, Music)</h3>Scriptwriting, voiceover casting, music licensing, assets — these are often add-ons.Always good to ask upfront what's included! &nbsp;<h2>What’s the Price Range? (Estimated ballpark)</h2>&nbsp;<figure class="table"><table style="background-color:hsl(0, 0%, 100%);border:1px solid hsl(0, 0%, 100%);"><tbody><tr><td style="border-bottom:1pt solid #000000;padding:5pt 5pt 5pt 0pt;vertical-align:bottom;">Video Type</td><td style="border-bottom:1pt solid #000000;padding:5pt 5pt 5pt 6pt;vertical-align:bottom;">Length</td><td style="border-bottom:1pt solid #000000;padding:5pt 5pt 5pt 6pt;vertical-align:bottom;">Estimated Cost</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">Basic 2D Animation</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">60 sec</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">$1,000 - $3,000</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">Advanced 2D Animation</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">60 sec</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">$3,000 - $6,000</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">3D Animation / Custom Style</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">60 sec</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">$6,000+</td></tr></tbody></table></figure>&nbsp;&nbsp;How Long Does It Take To Make an Explainer Video?A good explainer video doesn’t happen overnight — but that’s a good thing. The process involves a lot of creative collaboration to get it right.Here’s a typical production timeline:&nbsp;<figure class="table" style="float:left;"><table><tbody><tr><td style="border-bottom:1pt solid #000000;padding:5pt 5pt 5pt 0pt;vertical-align:bottom;">Phase</td><td style="border-bottom:1pt solid #000000;padding:5pt 5pt 5pt 6pt;vertical-align:bottom;">Timeframe</td><td style="border-bottom:1pt solid #000000;padding:5pt 5pt 5pt 6pt;vertical-align:bottom;">What Happens</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">Discovery &amp; Scripting</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">1-2 weeks</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">We learn about your brand &amp; craft the script.</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">Storyboarding &amp; Design</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">1-2 weeks</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">Visual planning + creating assets.</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">Animation &amp; Production</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">2-6 weeks</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">Bringing it all to life. Animation, voiceover, sound design.</td></tr><tr><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 0pt;">Feedback &amp; Revisions</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">1-2 weeks</td><td style="border:1pt solid #000000;padding:6pt 5pt 6pt 6pt;">You review — we tweak.</td></tr></tbody></table></figure><h3>&nbsp;</h3><h3>&nbsp;</h3><h3>Total Timeline: Around 4-10 weeks</h3>(Faster for simple projects, longer for complex ones). &nbsp;<h2>What’s It Like Working With a Video Studio?</h2>Every studio works a little differently, but here’s what you can usually expect:&nbsp;<h3>Collaboration</h3>We’ll ask questions. You’ll give feedback. It’s a creative back-and-forth to make sure the video feels like what you envisioned when you came to us.&nbsp;<h3>Clarity</h3>You should always get a clear breakdown of costs, a production timeline, and a plan for revisions&nbsp;before work starts.&nbsp;<h3>Revisions</h3>Most studios include a few rounds of revisions in their packages (we usually include 3 rounds at The Motion Dot).&nbsp;<h3>Final Deliverables</h3>Your final video will be delivered in formats ready for web, social media, or presentations. Want extra versions like short clips or teaser images, or maybe another format like vertical alongside horizontal? Ask early in the process. &nbsp;<h2>Why Invest In An Explainer Video?</h2>Brands come to explainer videos for one reason: they work. They help you:<ul><li>Grab attention fast</li><li>Simplify complex ideas</li><li>Build trust and brand clarity</li><li>Drive better conversions &amp; engagement</li></ul>&nbsp;&nbsp;<h2>Built on a Creative Ecosystem</h2>At The Motion Dot, we don’t just animate — we collaborate. Our work is often supported by a trusted design ecosystem that allows us to go deeper into product understanding and visual strategy when needed.&nbsp;That includes our close creative partners:<ul><li><a href="https://linaghimp.com/">Lina Ghimp</a> — a senior freelance UI/UX designer focused on elegant, user-driven product design</li><li><a href="https://fuselabcreative.com/">Fuselab Creative</a> — UX &amp; product design agency we continually work with, across healthcare, AI, and SaaS platforms</li></ul>&nbsp;Whether it’s aligning with your existing UI or building something new from scratch, having access to this extended team means we bring more than just visuals — we bring product thinking into the animation process. &nbsp;<h2>Final Thoughts</h2>If you’re thinking about making an explainer video, it’s 100% worth the investment — especially if you want to connect with your audience in a way that’s memorable and engaging.&nbsp;At The Motion Dot, we love bringing ideas to life through video.&nbsp;Got a project in mind? <a href="https://themotiondot.com/contact">Let’s talk</a> — we’d love to help. &nbsp;

How Much Does an Explainer Video Cost in 2025? Full Guide & Pricing 